Overview
Project Details
Three Contract Software Developers
Initial Research
To begin, I took a look at Arena’s first version of their app. I focused on noticing what was currently working and not working in their previous design, as well as getting a deeper understanding of their intended users. It became apparent that the first version of the app had disjointed sections, unclear goals for the user, and made it diffcult to find key information. In addition, the interface was dated
and needed to be more visually engaging.
and needed to be more visually engaging.
App Redesign Goals
· Create an easy-to-navigate content library full of short video lessons for clinicians to learn high-performance medicine
· Provide data-informed insights and content suggestions for a guided learning journey
· Enable clinicians to track their learning progress and feel a sense of accomplishment
Research
Low Fidelity Mockups
Taking insights learned from my research exercises, I then created a set of user flows to guide the key actions that users needed to be able to complete. From there, I crafted a site map, and then finally transitioned into creating low fidelity mockups of the Arena Strive app.
Applying a Refreshed UI
User Testing and Insights
The high fidelity mockups were then shown to users as a clickable prototype. As our users considered the app’s place in their daily routines, a key insight came from one of our partner clinicians:
“With my busy hours at the hospital, I often don’t have time or energy to sift through a library, even for 5 minutes. I just want someone to tell me directly what to watch on my break and what actions to take, so I have one less thing to think about.”
This insight evolved our understanding of how our application can and should best help front-line clinicians learn these key skills. Our priority shifted: How can we create a learning platform for clinicians that guides their learning journey and quickly presents them with the actions they need to take to progress through that learning journey?
“With my busy hours at the hospital, I often don’t have time or energy to sift through a library, even for 5 minutes. I just want someone to tell me directly what to watch on my break and what actions to take, so I have one less thing to think about.”
This insight evolved our understanding of how our application can and should best help front-line clinicians learn these key skills. Our priority shifted: How can we create a learning platform for clinicians that guides their learning journey and quickly presents them with the actions they need to take to progress through that learning journey?
Reorganizing the App and Introducing Programs
Future Goals and Takeaways
1. Total freedom isn’t always what the user wants. It’s easy as a UX/UI designer to assume that your user will get frustrated by parameters and hand-holding, but in the case of our busy clinicians it was something they actually preferred.
2. Modern and exciting design empowers users. The clinicians felt excited when they looked at my designs for the Strive app, remarking that after spending days looking at bland and outdated interfaces, it was refreshing to see a highly visual and modern app meant specifically for them and improving their day.
2. Modern and exciting design empowers users. The clinicians felt excited when they looked at my designs for the Strive app, remarking that after spending days looking at bland and outdated interfaces, it was refreshing to see a highly visual and modern app meant specifically for them and improving their day.